Tag Archives: Christmas
How advertising through the ages has shaped Christmas

Carl W. Jones, University of Westminster
December 25, as we all know, is Jesus Christ’s birthday, a Christian celebration in which the myth of three kings who travelled far and wide to give gifts to the “new born king” inspires the modern Christian tradition of gift giving. Early gifts used to be fruits or nuts, but as this act took on more importance, gifts became larger and less modest, and were placed under a tree.
Midwinter has been a period of festivities for millenia, but Christmas as we know it today has its origins in Victorian Britain. It was in Victorian times that the idea of Christmas as a family holiday, with gift giving, a tree, and an intimate dinner became central to this celebration. Britons traditionally celebrate Christ’s birth with a religious mass. Hence the words “Christ” and “mass” coming together to form the word Christmas.

Wikimedia Commons
Charles Dickens defined the British Christmas with his story, A Christmas Carol, which linked Christian values with the idea of sharing and a “festive generosity of spirit”. His book helped popularise what was already occurring in Britain, and is credited with spreading the traditions of the festival. His book sold out in its first printing in 1843 and set the tone for the mid-Victorian revival of the Christmas holiday by reflecting and reinforcing the Dickensian vision of Christmas.
An early English folkloric tradition associated with this holiday celebration is “Old Father Christmas”, who can first be found in the mid-17th century as a symbol of good cheer. In the early part of the 19th century, he was depicted as a skinny man who promoted drinking and partying during the holiday season. But by 1874, Father Christmas had evolved into a round jolly man wearing red and green fur lined robes and holly on his head.
This early version of Father Christmas was mostly associated with the adult celebration, but during the Victorian times with their new focus on the family, Father Christmas began to be linked to the idea of giving gifts. Images of Christmas were reproduced in popular culture through mass mediums of newspapers; magazines and theatre. These images visually defined Christmas and how it should be celebrated.

‘Fun’ (London, England), Issue 763, p 256.
By the 20th century, mass advertising became commonplace. Consumer messages were now broadcast to the public through billboards, magazines, radio, and later the moving image of television. Mass advertising was what allowed the slowly developing idea of Christmas as a time to give gifts to go mainstream, and eventually, to define Christmas itself.
Businesses realised that Christmas could be a brilliant money spinner. Seasonal advertisements began to emphasise the act of “giving gifts” as a major part of Christmas time by having Father Christmas physically display branded products to a growing consumer market. The link between this Christmas icon and consumer goods was made very obvious in advertising, as illustrated in this ad from Newball & Mason to sell an assortment of alcoholic spirits. Advertising took the fable of Father Christmas and linked him with physical brands, turning myth into a reality, something that could be touched, smelled, and experienced.
In 1937 Coca Cola introduced the world to a simplified and more accessible version of Father Christmas dressed in Coca-Cola red, this time without the traditional cape. In their ads he was named Santa Claus, in accordance with American tradition. Santa Claus became a personification of the brand and gave the brown liquid a personality and a face, associating the drink with one of the happiest yearly western celebrations. Coke repeated the same message every December, and the name “Santa” slowly replaced “Father Christmas” in popular parlance in the UK too. This led to the red suited man becoming the icon most associated with Christmas.
In Britain, brands continued to express the idea reflected by Dickens that Christmas was a time to celebrate and unite the family. Queen Victoria and Albert celebrated with a Christmas tree, and slowly the concept of putting presents under a decorated tree took hold. In the 20th century the idea of Father Christmas bringing presents and leaving them under the tree became popular, thereby linking the concept of Santa delivering presents with the joy of sharing.
One 1965 ad selling tape recorders, for example, shows a white British family opening presents on a Christmas morning recording a child playing on his new drum. This image attempts to convince the consumer that they can demonstrate “love” through the act of giving gifts, an idea that still has real traction today.
Modern Christmas advertising has moved on again in order to reflect our multicultural and ever more secular societies. In the latest Selfridges television ad, “A Christmas for Modern Times”, a multiracial group of friends are shown celebrating “future fantasy” of Christmas. This “chosen family” share gifts, food and drink with one another, and then go dancing in a nightclub. The addition of going to a disco to continue the Christmas celebration reflects ever newer forms of cheer and highlights just how far the idea of Christmas is now removed from religion.
Thankfully, the white nuclear family casts are now, mostly, consigned to historical Christmas ads. The 2019 John Lewis ad “Excitable Edgar” and Ikea’s #WonderfulEveryday both feature multiracial casts celebrating Christmas together. These visual representations of Christmas signpost the holiday’s evolution from a white one to an inclusive one. Christmas is no longer a Christian holiday – but a time to be celebrated by everyone.
This is of course something we should be thankful for – but now that it has been replaced by a religion of conspicuous consumption, it’s big business which will be most pleased of all.
Carl W. Jones, Senior Lecturer, School of Media and Communication, University of Westminster
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Decking the halls of history: the origins of Christmas decorations

Anne Lawrence-Mathers, University of Reading
The idea of hanging up decorations in the middle of winter is older than Christmas itself. Decorations are mentioned in ancient descriptions of the Roman feast of Saturnalia, which is thought to have originated in the 5th century BC.
Some 900 years later, a Christian bishop in Turkey wrote disapprovingly about members of his congregation who were drinking, feasting, dancing and “crowning their doors” with decorations in a pagan fashion at this time of year.
The 6th-century Pope Gregory the Great took a different line. The Venerable Bede, an English monk, records that English pagans had celebrated the start of their year at the winter solstice and called it “the night of the mothers”.
Gregory recommended that these celebrations should be reinvented rather than banned. So the construction of green boughs and natural adornments was instead focused on churches – using plants that have retained their festive significance to this day.
Nature, of course, has a role to play. In countries like the UK, midwinter greenery is limited. The leaves that are available – holly, ivy and mistletoe – became obvious choices for decorations. Mistletoe had long been revered by druids, while holly and ivy were celebrated in English songs at least from the 15th century.
King Henry VIII composed one which begins: “Green groweth the holly, So doth the ivy, Though winter blasts blow never so high, Green groweth the holly.” (I have modernised the spelling, but it was never very catchy.)
Greenery was cheap and perhaps for that reason is not mentioned in descriptions of domestic decorations from medieval Europe. Aristocratic households preferred to display their wealth by bringing out their best tapestries, jewels and gold platters.
Wax candles were another form of conspicuous consumption, as well as a nod to religious significance. But descriptions of Christmas festivities well into the 17th century focus on the decoration of the person rather than the house. Strange costumes, masks, role-reversing clothes and face-painting are all repeatedly mentioned.

Shutterstock/Dan74
Early emphasis on domestic decorations does appear in a Christmas song by the English poet and farmer Thomas Tusser, written in 1558. It opens: “Get ivy and hull [holly] woman, deck up thine house.” Clearly, the decoration of family homes was considered to be work for women – and this too has become a persistent tradition.
In the following century, Christmas celebrations became a matter of heated argument between reformers and traditionalists, with the reformers attacking what they saw as pagan revelries.
Creating modern traditions
It was the Industrial Revolution which came much closer to destroying Christmas than the puritans managed, by taking away traditional holidays in the late 18th and early 19th centuries. Social reformers responded by energetically reinventing traditions.
The emphasis remained heavily on female responsibility for decorations, however. The British magazine, The Lady, asserted in 1896 that any hostess whose decorations were “meagre” was a disgrace to her family.
What then would be expected by this date? A middle-class woman might have been guided by the song which opens with the celebrated instruction to “Deck the hall[s] with boughs of holly”, published in 1862.
This song is itself a good example of the ongoing recreating of traditions throughout history. The new English lyrics were written to accompany a 16th-century Welsh melody, whose original words made no mention of holly or decorating. The 1862 lyrics were almost immediately updated to remove encouragement of heavy drinking.
Still relatively new in Britain and the US at this time, though rising in popularity, was the German custom of the decorated Christmas tree, which was first recorded in the Rhineland in the 16th century.
Its decorations were mainly candles and small presents, which were often homemade food and sweets. By 1896 the tree might be accompanied by a display of printed Christmas cards bearing images of holly, mistletoe, seasonal food and bells. Newer images included robins and, of course, Father Christmas. Another innovation was the arrival of electric lighting in the 1890s, which made possible the invention of fairy lights.

Shutterstock/kryzhov
Arguably, the Industrial Revolution, having failed to destroy Christmas, eventually absorbed and expanded it. Affordable, mass-produced toys, gifts and decorations turned Christmas into the festival we know today and made decorations possible for almost all households, even in big cities where foliage was scarce.
One man who played a major part in creating and spreading affordable versions of decorations was the American entrepreneur and retail mogul, F W Woolworth. His decision to import large quantities of glass baubles and stars, originally produced by family workshops in Germany, did much to spread this new medium.
Alongside these came paper garlands and decorative Christmas stockings, as well as painted tin toys. Another idea which started in Germany was tinsel. This was originally fine, sparkling strips of silver, but was later mass produced – first in cheaper metals, and then plastic.
Today, of course, plastic is widely out of favour. As a result, perhaps we will see further reinvention of our Christmas decorations and traditions – which, from a historical perspective, is a tradition in itself.
Anne Lawrence-Mathers, Professor in Medieval History, University of Reading
This article is republished from The Conversation under a Creative Commons license. Read the original article.
What Australian soldiers ate for Christmas in WWI

Museums Victoria collection, donated by Jean Bourke
Heather Merle Benbow, University of Melbourne and Deborah Tout-Smith, Museums Victoria
We have just concluded four years of commemoration of the centenary of the first world war and, although the guns fell silent in November 1918, by Christmas many Australians were still separated from their loved ones.
For Australians serving overseas in WWI, celebrations such as Christmas were particularly difficult, a reminder that the war had laid waste to their routines and taken them away from their families.
We can see from historical documents that every effort was made to reproduce the form and content of a traditional Christmas meal, whether that be on board a ship, in the mess or even in the trenches
On active service
Maintaining the traditions of Christmas could be logistically difficult. It was often simply a slightly larger amount of food than the normal rations, with additional treats, such as the half pound of Christmas pudding that Major-General John Monash procured for every man in his Third Division in 1917. Alcohol was a welcome addition.
Australian War Memorial
Christmas hampers and billies sent from home provided particular joy to those lucky enough to receive them.
Some, however, experienced Christmas dinners like that of Private John Chugg of 1st Light Horse Field Ambulance, who complained “it was a miserable Xmas” in Egypt in 1914: “boiled beef unpeeled potatoes and tea without milk… [and] no mail or anything to cheer us”.
Sapper Alfred Galbraith described Christmas day in Ismailia Camp, Egypt, in December 1915 in a letter to his family. Each man chipped in to purchase a turkey and
chickens more like humming birds, soft drinks and a few biscuits. The chickens were dealt out 1 between 5 men and some of them would not feed one let alone 5 men, the one we got we tossed up to see who would get it & I won but I half it with my pal & then the two of us went & bought some […] biscuits & some tin fruit.
Alf is depicted in a photo of the dinner, sitting awkwardly on canvas at the end of a row of soldiers, mess tins in front of each and an occasional bottle, likely of beer. Alf’s Christmas letter concludes nostalgically “Dear Australia the land of my Birth which we will all be glad to see again … it will be a glorious day if I live to see it out … ” It was to be his last Christmas.

Museums Victoria
A special meal could have the effect of making the war recede, if briefly, for the soldiers who partook of it. This is the impression gleaned from the menu for the 1917 Christmas dinner at the “A” Mess of the 3rd Australian Divisional Headquarters in France, led by Monash.
The hand-drawn menu features bucolic sketches of rural French life, and a list of dishes in a mix of French and English, signalling the prestige of the officers’ dinner.
The 10 courses included hors d’oeuvres (olives and “Tomato au Lobster”), potage _(“_Crème de Giblet”), poisson, entrée (chicken), viands (pork and ham), legumes, sweets (three choices) and a cheese tart, ending with wine and coffee.

Museums Victoria collection, donated by Jean Bourke
The “B” Mess dinner at the Headquarters was almost as sumptuous, but with fewer courses. Its more simple menu included a humorous script, poetry and parodies. When the food concluded a toast was made to “Absent Ones”, drunk “while softly murmuring the words ‘Not lost but gone to CORPS’”. Notably, the term “Lest We Forget” was used to remind diners of good etiquette!
Christmas in transit
The voyage to active overseas service was a mixture of excitement, trepidation and monotony. Food service broke the boredom of long days at sea. On board the SS Suffolk on Christmas day 1915 diners were treated to a multi-course dinner, opening with olives, mock turtle soup and salmon cutlets in anchovy sauce. The next course featured iced asparagus, beef fillets with mushrooms and prawns in aspic, before the food became even more serious, with four types of meat, baked and boiled potatoes, and beans.
Australian War Memorial
Four deserts followed, including plum pudding with both hard and brandy sauces. Like many special occasion menus of the war, diners signed their names on the back.
Aprés la guerre
The desire to be “home by Christmas” had been widely expressed from the very first year of the Great War, yet when the armistice finally came in 1918, Australians on active service still had a long journey ahead of them and faced another Christmas away from home.
In 1918, the 2nd Australian pioneers officers’ Christmas dinner took place “somewhere in France”, featuring a menu entirely in French save for the words “plum pudding” and “God Save the King”. Two half pages of the menu were dedicated to “Autographs”.
The souvenir menu card from the 13th Australian Field Ambulance 2nd anniversary dinner, held on Christmas Day 1918 in the Palace of Justice, Dinant-Sur-Meuse, Belgium likewise has a page for autographs. The festive menu features an extensive list of desserts.

Museums Victoria collection, donated by John Lord
Christmas dinner in 1919 saw Australians who had served in Europe returning home on the SS Königin Luise, a German ship allocated to Britain as part of war reparations. A menu saved by Sergeant Tom Robinson Lydster bears no references to the war.
A wreath of holly frames an eclectic menu including “Fillet of Sole au Vin Blanc, Asperges au Beurre Fondu” but also “Lamb cutlets, Tomato sauce, Roast Sirlion of Beef”. The Christmas element is provided by “Plum Pudding, Brandy Sauce, Mince Pies”. More than a year after the end of the war, some surviving Australians were yet to celebrate Christmas on home soil.
Christmas traditions for Australian soldiers, nurses and medics helped maintain cultural normalcy during overseas service. Yet Christmas on active service could be a time of significant stress, a reminder of loved ones far away and of fallen friends. Unfortunately, for those who returned to Australia, forever changed by their experiences, Christmas was not always what they remembered or had imagined.
Heather Merle Benbow, Senior lecturer in German and European Studies, University of Melbourne and Deborah Tout-Smith, Senior Curator, Society & Technology Department, Museums Victoria
This article is republished from The Conversation under a Creative Commons license. Read the original article.
Silly Season Break
Just a quick post to let everyone know that this Blog will be on a break from now, over the silly season and should return early in the New Year. This isn’t so much because of Christmas and the New Year directly, but because my work schedule is so great and I won’t have the time to put in on the Blog during this period. I would have liked to keep up the posts, but it has become clear I just can’t keep it up at the moment – it is far too busy at work and with increasing staff shortages over the next couple of weeks, it will not get any easier.
Let me also take the opportunity to wish you all a happy and safe Christmas, and New Year period. Enjoy this time with family and friends.
Friday essay: dreaming of a ‘white Christmas’ on the Aboriginal missions

State Library of Western Australia
Laura Rademaker, Australian Catholic University
This story contains images of people who are deceased.
Aboriginal missions, which existed across Australia until the 1970s, are notorious for their austerity. Aboriginal people lived on meagre rations – flour, sugar, tea and tobacco – and later, token wages. At some missions, schoolgirls wore hessian sacks as clothes or skirts made from old bags.
Christmas, however, was a joyful time on them. Old people remember Christmas for food, gifts and carols. But the celebration had a sinister edge. For years, missionaries hoped the joy of Christmas would replace Aboriginal traditions. But Christmas actually became an opportunity for creative cross-cultural engagement, with Aboriginal people adopting its traditions and making them their own.
The food was a respite from the usual diet of damper, rice or stew. On the Tiwi Islands in the Northern Territory, missionaries would shoot a bullock, and the old women remember feasting on beef and mangoes on the beach.

National Archives of Australia
Missionaries used food to attract people to church. Christmas might be the only day of the year that it was distributed to everyone. Cake was a favourite. On Christmas Day at Gunbalanya in western Arnhem Land in 1940 the superintendent called it “the happiest we’ve experienced here. Ten huge cakes for Natives – no complaints – 106 at service” (suggesting that church attendance was linked to cake quantity).
For elders on Groote Eylandt in the Gulf of Carpentaria, turtle-egg cake was a highlight of Christmas in the 1940s. As Jabani Lalara recalled:
We used to have a lovely Christmas … In front of the church, that’s where they used to put the Christmas tree and that’s where we used to get a present. Especially like cake, used to make from turtle egg. I love that cake. True.
Gifts were another drawcard. On Christmas 1899, the Bloomfield River Mission in far-north Queesland was said to be “overflowing” because Aboriginal people “heard there would be a distribution of gifts”. These included prized items such as handkerchiefs, pipes and knives. At some missions, Santa (often the superintendent) distributed gifts.

State Library of Western Australia
However looking back, old people have mixed feelings about the gifts. As much as they loved them at the time, they discovered their treasures were only toys that white children had rejected. As one person told me:
We didn’t have much in them days, it was tough, but we were happy. We were happy with those secondhand toys at Christmas from the Salvation Army. We didn’t know they were secondhand toys at the time. I found out in my later years.

State Library of Western Australia
Missionaries and Aboriginal people alike loved carols; they were an opportunity for shared enjoyment. Tiwi women look back fondly on their time singing with nuns. Said one woman:
Sister Marie Alfonso, she used to play organ and all of us girls used to sing in Latin, but we still remember… Every Christmas [the old women] sing really good. They all can remember that Latin. It’s really nice.
There were also nativity plays, with Aboriginal children proudly performing for their communities. Said another:
When there was Christmas or even Easter Day there was a role-play… On Christmas Day I used to read. Three of them was the Wise Men and the other one was Mary and the other young boy was Jesus.

State Library of South Australia
Behind the lightheartedness came an agenda. As one priest commented, Christmas was to be a “magnet” to draw people into missions. Ultimately, missionaries hoped the celebration of Jesus’s birth would prove more attractive than Aboriginal people’s own ceremonies.
For those who would not settle on missions, Christmas was used against them. At Yarrabah in Queensland the “unconverted heathens” were invited to join the festivities, but their exclusion was symbolised by them walking at the back of processions, sitting at the back of the church and being the last to be served their meal.
Aboriginal Christmas
In missionaries’ eagerness to use Christmas to spread Christianity, they started to use Aboriginal languages (with Aboriginal co-translators). At Ngukurr in southern Arnhem Land and Gunbalanya, the first church services in Aboriginal languages were Christmas services (in 1921 and 1936).
Aboriginal people loved carols, so these were the first songs translated. On the 1947 release of the Pitjantjatjara Hymnal, Christmas carols were the most popular (The First Noel sung in parts being the favourite). On Groote Eylandt, translation began with Christmas carols, nativity plays and Christmas readings in the 1950s. At Galiwin’ku on Elcho Island in Arnhem Land, the annual Christmas Drama was in Yolngu Matha from 1960.
Translation was meant to make missionary Christianity more attractive, but it opened the way for more profound cultural experimentation. Aboriginal people infused Christmas with their own traditions. On the Tiwi Islands, in 1962 there was a “Corrobboree Style” nativity on the mission told through traditional Tiwi dance. Dance traditions missionaries had previously called “pagan” were now used by Tiwi people to share the Christian celebration.
At Warruwi on the Goulburn Islands in western Arnhem Land, Maung people began “Christmas and Easter Ceremonies” from the 1960s, blending ceremonial styles with Western musical traditions as well as their own music and dance. At Wadeye, in the Northern Territory, “Church Lirrga” (“Liturgy Songs”) include Christmas music, sung in Marri Ngarr with didjeridu. The Church Lirrga share the melodies of other Marri Ngarr songs that tell of Dreamings on the Moyle River.
Many who embraced Christianity sought to express their spirituality without missionary control. At Milingimbi in the NT, Yolngu people developed a Christmas ceremony with clap sticks and dijeridu outside the mission and free of missionary interference.

State Library of Western Australia
At Ernabella Mission in South Australia in 1971, people began singing the Christmas story to ancient melodies, with the permission of their songmen. Senior Anangu women at Mimili, SA, later sang the Pitjantjatjara gospel to their witchetty grub tune, blending Christmas with their Dreamings and songlines.
Christmas was woven into community life. Just as introduced animals found their way into Aboriginal songs and stories, Christmas became part of the seasons and landscape, as Therese Bourke explained at Pirlangimpi on the Tiwi Islands:
They used to have donkeys [here] and the donkeys used to come round in December. And my mother’s mob used to say, “they’re coming around because it’s Christmas and Jesus rode on the back of one.”
The missions transformed into “communities” under a policy framework of self-determination in the 1970s, although missionaries themselves often remained active in the communities for decades. Meanwhile, many Aboriginal people have mixed memories of the missions – fondness for some aspects, anger at others – including Christmas.
But regardless of the missionaries, Christmas became an Aboriginal celebration in its own right. Some missionaries even came to appreciate Aboriginal ways of celebrating Christmas in line with their Dreamings. Though missionaries had wanted to replace Aboriginal spirituality with a “white Christmas”, it became a season of deeper meetings of cultures.
Laura Rademaker, Postdoctoral Research Fellow in Modern History, Australian Catholic University
This article was originally published on The Conversation. Read the original article.
Silly Season Break
I wasn’t going to have a break from posting blog posts over Christmas – New Year, but I have now decided that I will. I’m just too tired not to have a break. So at some point I’m going to go bush, throw up the tent and read some books (modern-style). I could really use the break right now. Still, from time to time I may post something I come across. This will be an extended period, from the time I post this update, through to the middle of January 2018. From that point I’ll get back to more regular posts.
So let me take this opportunity to wish you all a great Christmas and New Year, and enjoy the time with family and friends if you can. – now something for a parting laugh
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